Using HTML5 full screen video to create a unique first impression, theprinciplemovie.com microsite was set up by 5D Spectrum to build the fan database prior to launch of this controversial movie.

Everyone knows that the ancient idea of Earth in the center of the universe is a ridiculous holdover from a superstitious age, right? Modern science has proven that we are nothing special! We inhabit, in Carl Sagan’s words, “….an insignificant planet of a humdrum star lost in a galaxy tucked away in some forgotten corner of a universe in which there are far more galaxies than people.”

Well….prepare to be shocked!

“The Principle”, destined to become one of the most controversial films of our time, brings before the public eye astonishing results from recent large-scale surveys of our universe- surveys which disclose unexpected evidence of a preferred direction in the cosmos, aligned with our supposedly insignificant Earth.

“The Principle” features narration by Kate Mulgrew (“Star Trek Voyager”, “Orange Is The New Black”, and “Ryan’s Hope”), stunning animations by BUF Compagnie Paris (“Life of Pi”, “Thor”), and commentary from prominent scientists including George Ellis, Michio Kaku, Julian Barbour, Lawrence Krauss, and Max Tegmark.

Tracing the development of cosmology from its inception (Stonehenge, the Great Pyramid at Giza), through the great revolution of Copernicus, to the astonishing new discoveries of Earth-oriented alignments in the largest structures of our visible universe, “The Principle” leads us face-to-face with the question, and the challenge- what does this mean for the future of mankind?

Visit theprinciplemovie.com and have a look.