5D Spectrum Launches Microsite for Controversial Movie “The Principle”

The Principle Microsite

Using HTML5 full screen video to create a unique first impression, theprinciplemovie.com microsite was set up by 5D Spectrum to build the fan database prior to launch of this controversial movie.

Everyone knows that the ancient idea of Earth in the center of the universe is a ridiculous holdover from a superstitious age, right? Modern science has proven that we are nothing special! We inhabit, in Carl Sagan’s words, “….an insignificant planet of a humdrum star lost in a galaxy tucked away in some forgotten corner of a universe in which there are far more galaxies than people.”

Well….prepare to be shocked!

“The Principle”, destined to become one of the most controversial films of our time, brings before the public eye astonishing results from recent large-scale surveys of our universe- surveys which disclose unexpected evidence of a preferred direction in the cosmos, aligned with our supposedly insignificant Earth.

“The Principle” features narration by Kate Mulgrew (“Star Trek Voyager”, “Orange Is The New Black”, and “Ryan’s Hope”), stunning animations by BUF Compagnie Paris (“Life of Pi”, “Thor”), and commentary from prominent scientists including George Ellis, Michio Kaku, Julian Barbour, Lawrence Krauss, and Max Tegmark.

Tracing the development of cosmology from its inception (Stonehenge, the Great Pyramid at Giza), through the great revolution of Copernicus, to the astonishing new discoveries of Earth-oriented alignments in the largest structures of our visible universe, “The Principle” leads us face-to-face with the question, and the challenge- what does this mean for the future of mankind?

Visit theprinciplemovie.com and have a look.

About: De Ivett

With over 25 years in advertising, graphic design, interactive media, software development and programming, De brings her creative and technical talents to lead the 5D Spectrum team. De is a first place winner of the Los Angeles Advertising Women Achievement Award for interactive communications. As founder of 5D Spectrum, De has worked with many brands including Red Bull, Kodak, Intel, Prudential, Microsoft, USHE, Sony, and Live Nation to name a few.

As an arts education advocate by day and bass player by night, De is dedicated to helping children receive quality music and arts education through in-school and after-school enrichment programs. De is a CTE (Career Technical Education) teacher for web design in the Burbank Unified School District at the high school level as well as a published curriculum writer for the State of California. A well-respected voice in the industry, she has served as a technology and branding panelist for several industry conferences including Digital Hollywood.

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