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5D Spectrum Helps Musicians at Play Broaden Their Reach and Impact
The Project
Musicians at Play is a vibrant community of music professionals who partner with Los Angeles-area schools to deliver instrumental and vocal training, coaching, and mentoring. The Musicians at Play do this to fundamentally change the way young people think about music, their ability, and their future careers in music and music-related fields.
5D Spectrum redesigned the Musicians At Play website in 2020-2021, helping to give them a new look, enhanced functionality, and features to improve how they interacted with their core audiences – students, mentors, and sponsors.
In 2022, Musicians At Play reengaged 5D Spectrum to build an interface within the new website for the “Rise Diversity Project” — a professional film scoring event — that would enable students to easily submit a musical audition online.
“We used our Powers for Good to create a website that better represented the Musicians at Play brand and the incredible work they do to help students realize their potential. Visual storytelling, messaging and functionality were all equally important to support Musicians At Play’s efforts and impact.”
~ Nancy Batlin, 5D Spectrum Creative & Marketing Strategist
“5D Spectrum has enhanced our business over 100%. Their quick response time and creative approach to problem solving is a huge asset to anyone expanding their business and brand. Thank you, Jessica & De!”
~ April Williams, President & Founder of Musicians At Play
The Challenge
Our challenge was to redevelop a very outdated website that did not represent the Musicians At Play brand, causing confusion as to what the organization did. The existing features and functionality made it difficult for outreach and engagement. The recent addition of the “Rise Diversity Project” had a new set of requirements for student submissions including a number of detailed steps that needed to be completed to become an eligible candidate. The instructions, as well as the functionality, had to clearly and easily facilitate the process to ensure each interested student could submit their auditions successfully to be considered for the opportunity.
The Solution
The first step was to redesign and update the entire site to function more effectively for Musicians At Play’s needs. This included things such as event calendaring and ticketing, online performances, donation campaigns, and community engagement with core audiences. These upgrades paved the way for programs like the “Diversity Project” to easily live on the website. The addition to the site for this program included an online application that guided students step-by-step through the detailed submission process, and the inclusion of functionality to upload each of the required video recordings.
The experience included:
- Uploading a personal statement video
- Downloading sheet music for auditions based on each student’s instrument
- Uploading 2 video auditions – scales and a musical piece
- Submitting the form with attached videos
- Submission notification emails to alert Musicians At Play
- Easy review of each applicant’s submission package
Musicians At Play’s business has experienced major gains since the website rebranding and enhanced functionality. Projects like “Rise Diversity” as well as other features on the new website have substantially increased Musicians At Play’s reach and engagement.
The Impact
Musicians at Play’s business have experienced major gains since the website rebranding and enhanced functionality. Projects like “Rise Diversity” as well as other features on the new website have substantially increased Musicians At Play’s reach and engagement.