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5D Spectrum Brings Magne Shade’s Vision to Life Using the MIVA eCommerce Platform to Increase the Bottom Line
The Project
The MagneShade.com website was initially built on WooCommerce, but this growing company had reached limitation that this framework was not capable of delivering. If Magne Shade were to reach its business goals and objectives, it would need a much more robust solution. In early 2021, MIVA, provider of the scalable eCommerce platform, introduced 5D Spectrum to Magne Shade to build a new full-featured website, bringing their visions of workflow automation to life.
5D Spectrum has been a partner to MIVA since 1999 and specializes in custom eCommerce development using MIVA’s eCommerce framework.
“We love the opportunity to streamline operations for our clients with automation on their website. Magne Shade gave us a great opportunity to do just that.”
~ De Ivett, 5D Spectrum, CEO
The Challenge
Magne Shade had been experiencing a plethora of technical issues with their old site. This limited how much automation and productivity could be achieved. The goal was to migrate their WordPress website to the more robust MIVA eCommerce platform, which would allow for a more full-service approach to streamline Magne Shade’s operations.
“For Magne Shade, along with other features, 5D Spectrum created a system to leverage their extensive vehicle data. This minimizes the amount of information customers need to tediously provide.”
~ Bruce Golub, Senior Engineer, 5D Spectrum
The Solution
Magne Shade has been providing a unique product line of custom window shades for RVs for over 30+ years of makes and models. Ensuring that every order is custom-made to spec! By expanding the core database to include pertinent information related to every vehicle option, we were able to streamline key operations and processes. We improved the operation of requesting and verifying measurements per order. Additionally, we automated some important processes in order to save time and money.
Allowing customers to shop by vehicle make, model and year is a clear differentiator for Magne Shade, filtering results to guide their customer to the right products for their specific vehicle. By dynamically providing customers with measurements, they are providing a time-saving service to their customers.
“5D Spectrum was able to achieve a better ordering process through the site which has saved our office a lot of valuable time. From on page optimization to the fine details of SEO management, the team at 5D has allowed us to reach and convert more customers while taking a more targeted approach to our digital marketing. This has increased our website traffic substantially.”
~ Anthony Hunkler, Magne Shade – Director, Sales and Marketing
The Impact
Immediately following the launch of their new website in June of 2021, 5D Spectrum engaged in an SEO and PPC marketing campaign to increase Magne Shade’s Google rank. Below are some of the highlights of these engagements showing a positive trajectory of growth.
Now, with higher visibility in Google and increased revenues, Magne Shade are looking to expand the website capabilities, aiming to reach their customers in the boating and other recreational vehicle markets.
