Hicok Financial Solutions

5D Spectrum was engaged by Hicok Financial Solutions to create a brand strategy to better position the firm with its target audience. A full rebrand included a new logo system and style guide, a custom folder to hold a one-sheet plus client-specific branded information sheets, a video campaign, a custom website with a blog and an easy-to-navigate mobile view, and social media channel branding for YouTube, FaceBook, Linkedin, and Twitter.

5D Spectrum worked closely with David Hicok to write scripts for the 1/2 day video shoot. Four separate videos, each with their own script and story were brought to life. Six 15-second clips were created from the final movies to use on social media to drive potential customers back to the video blog on the website.

A custom folder was created to hold a one-sheet plus any client-specific paperwork. Each electronic form was branded for a consistent look across all printed collateral.