Business Wellness
To help insurance broker Geoff Johansing connect with his ideal audience, 5D Spectrum partnered with IOA USA to develop a content-driven website and multimedia strategy centered around business wellness.
SERVICES PROVIDED
- branding
- corporate ID
- UI/UX
- custom WordPress theme
- video & podcast editing
- social media marketing
- SEO
- photography
- hosting
THE CHALLENGE
Geoff needed a digital platform that reflected his unique approach to insurance—focusing on workplace happiness as a risk-reduction strategy—while also expanding his reach through engaging content and expert insights across industries.
THE SOLUTION
5D Spectrum created a website and content strategy that positioned Geoff’s company as the Risk Advisor Team, anchored by a “Happy Employees” video blog and podcast campaign. The blog was redesigned to support embedded videos and audio, and monthly content is promoted across all major platforms—website, Facebook, LinkedIn, and Twitter—by 5D Spectrum’s social media team.
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