Concert Venue
5D Spectrum worked closely with Starlight Bowl to craft a powerful marketing strategy for its highly anticipated post-pandemic relaunch.
services provided
- content strategy & design
- collateral design
- printing services
- social media management
Related Projects
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THE CHALLENGE
Reintroducing Starlight Bowl to its audience after a two-year closure came with several marketing hurdles. One of the primary challenges was communicating the distinction between Starlight Bowl-hosted events and leased events, each governed by different rules, which often confused customers. The venue also needed a cohesive approach to unify its diverse marketing formats, including posters, postcards, and billboards, into a consistent brand message.
THE SOLUTION
5D Spectrum designed a marketing-forward strategy tailored to Starlight Bowl’s unique needs. A dynamic social media campaign became the centerpiece, educating audiences about the differences between event types and ensuring clarity on rules and expectations. 5D Spectrum designed physical collateral, including bus posters, flagpole banners, brochures, and more. By aligning messaging across digital and physical platforms, the campaign not only re-engaged the audience but also reinforced Starlight Bowl’s brand presence for a vibrant and successful re-opening.
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