Concert Venue
Building on the success of Starlight Bowl’s 2023 relaunch, 5D Spectrum continued to elevate the venue’s marketing strategy in 2024, focusing on sustaining momentum and overcoming new challenges.
services provided
- content strategy & design
- collateral design
- printing services
- social media management
Related Projects
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THE CHALLENGE
In 2024, Starlight Bowl faced the challenge of maintaining its strong presence in the community while navigating the loss of its high-visibility flagpole banners. Additionally, with the need to keep audiences engaged year after year, the marketing strategy required fresh, impactful messaging and creative solutions to sustain the excitement generated in 2023.
THE SOLUTION
5D Spectrum developed a forward-thinking marketing campaign designed to keep Starlight Bowl top of mind for both loyal patrons and new audiences. To make up for the lost flagpole banners, we used bus posters and other eye-catching collateral strategically placed throughout the community. Social media campaigns remained a central focus, delivering engaging content and showcasing the vibrant lineup of events while reinforcing the distinctions between Starlight Bowl-hosted and leased events. By combining digital outreach with physical marketing tactics, 5D Spectrum helped Starlight Bowl maintain strong community visibility and consistent audience engagement in 2024.
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