The Principle

Documentary Film Marketing

Using HTML5 full screen video to create a unique first impression, this microsite was set up to support the launch of the movie: The Principle.

Features include a custom responsive theme, full-screen video, custom “demand it” for to allow customers to request the movie be brought to their town, and social media integration.

To support the launch of the documentary film, 5D Spectrum produced movie posters, postcards, and the package and menu design + authoring for English and Spanish languages for the DVD release.

Social media channel branding elements and memes were created to consistently brand The Facebook, Twitter and YouTube channels.


The Principle


  • brand strategy
  • brand design
  • exterior signage
  • collateral design
  • website design
  • programming
  • video production



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