The Principle – Documentary Film Marketing

principle movie home

The Principle – Documentary Film Marketing

Using HTML5 full screen video to create a unique first impression, this microsite was set up to support the launch of the movie: The Principle.

Features include a custom responsive theme, full screen video, custom “demand it” for to allow customers to request the movie be brought to their town, and social media integration.

Amazon S3 + CDN integration allows the principle to host full screen video for a fraction of the cost with global distribution.

5D Spectrum provided design and programming services for The Principle’s ongoing marketing from the movie launch through it’s streaming and digital distribution and release of the standard and BluRay DVDs.

Visit The Principle Website

View 5D Portfolio – The Principle to see the full spectrum of work

About: De Ivett

With over 25 years in advertising, graphic design, interactive media, software development and programming, De brings her creative and technical talents to lead the 5D Spectrum team. De is a first place winner of the Los Angeles Advertising Women Achievement Award for interactive communications. As founder of 5D Spectrum, De has worked with many brands including Red Bull, Kodak, Intel, Prudential, Microsoft, USHE, Sony, and Live Nation to name a few.

As an arts education advocate by day and bass player by night, De is dedicated to helping children receive quality music and arts education through in-school and after-school enrichment programs. De is a CTE (Career Technical Education) teacher for web design in the Burbank Unified School District at the high school level as well as a published curriculum writer for the State of California. A well-respected voice in the industry, she has served as a technology and branding panelist for several industry conferences including Digital Hollywood.

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