De Ivett

About: De Ivett

With over 25 years in advertising, graphic design, interactive media, software development and programming, De brings her creative and technical talents to lead the 5D Spectrum team. A well-respected voice in the industry, she has served as a technology and branding panelist for several industry conferences including Digital Hollywood.

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Gift Ideas that Give Back

What’s on your shopping list this holiday season? Can you believe it’s that time of year again? It’s time to figure out what to buy for all of those special people in our lives. It seems like the challenge comes around all too quickly! We have a better idea… Have you ever made a donation as [...]
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How to Increase your Average Order Value (AOV)

How Can Ecommerce Businesses Increase Their Average Order Value (AOV)? If you are in the business of selling, your Average Order Value (AOV) is an important metric to track as a key performance indicator. It takes a lot of SEO and marketing effort these days to get customers to your website. Once a [...]
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Fundraising for the Arts is our Core Passion

When the Willis Wonderland Foundation shared their mission of “fundraising for the arts”, our ears perked up. It is a core passion amongst the 5D Spectrum team to support Arts Education at the grass roots level whether it be by supporting a local non-profit like Musicians at Play to enrich their [...]
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Track Your Website Performance with DIY Tools

How do you know if your website is performing well against Google’s 200+ ranking factors? Websites have several performance metrics that can be optimized and tracked over time. Goals and Key Performance Indicators (KPIs) are among the most important parts of your web strategy, yet one of the most [...]
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You Have Heard of B2B and B2C – But What About B2G?

B2B (Business to Business) and B2C (Business to Consumer) are common terms in modern marketing. But what about B2G (Business to Government)? Business to Government (B2G) is the sale and marketing of goods and services to federal, state, or local agencies. The federal government alone spent anywhere [...]
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Google Analytics 4 is Coming!

Google is upgrading its analytics – are you prepared? Google Analytics 4 (GA4) is the next-generation measurement solution, and it’s replacing the original Google Analytics and Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop recording new activity. [...]
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