De Ivett

About: De Ivett

With over 25 years in advertising, graphic design, interactive media, software development and programming, De brings her creative and technical talents to lead the 5D Spectrum team. A well-respected voice in the industry, she has served as a technology and branding panelist for several industry conferences including Digital Hollywood.

You Have Heard of B2B and B2C – But What About B2G?

B2B (Business to Business) and B2C (Business to Consumer) are common terms in modern marketing. But what about B2G (Business to Government)? Business to Government (B2G) is the sale and marketing of goods and services to federal, state, or local agencies. The federal government alone spent anywhere [...]
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g4 analytics

Google Analytics 4 is Coming!

Google is upgrading its analytics – are you prepared? Google Analytics 4 (GA4) is the next-generation measurement solution, and it’s replacing the original Google Analytics and Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop recording new activity. [...]
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cafe boku lynn rolle

Enhance your Brand with Lifestyle Photography

In the days of endless stock imagery, why would we want to take the time and expense to shoot something unique? Every brand has a voice. That voice is represented by words and visuals including photography and illustrations. Every company has a unique identifier so that each brand has an opportunity [...]
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google analytics optimization

Google Analytics Health Check

Is your Google Analytics data giving you the information you need to manage your business? Google Analytics gives you the free tools you need to analyze data for your business in one place so you can get a deeper understanding of your customers. It tracks all the inbound and outbound traffic on your [...]
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Nancy Batlin - Creative Director

Do’s and Don’ts of Logo Design

5D’s Creative Director, Nancy Batlin, sat down to discuss logo design do’s and don’ts The design process can be tricky to navigate. In a visual landscape, trying to make your business stand out can be challenging. Nancy Batlin, Creative Director at 5D, answered some questions about [...]
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musicians at play

Musicians At Play: Changing Lives One Note at a Time

Donate now to help children reconnect with music! The 5D Spectrum team is extremely proud to have rebranded and relaunched the Musicians At Play website! Musician’s At Play (MAP) is an incredible foundation that connects students to music by offering music education, mentorship programs, and g [...]
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bubbles the artist painting by allee willis

Finding “Bubbles the Artist” – Advanced Search and Filter

Bubbles the Artist – a fun and interactive way to view art Bubbles the Artist features the art of GRAMMY®, Tony, and Webbie award-winning artist Allee Willis (whose hit songs include Earth, Wind & Fire’s “September” and “Boogie Wonderland”). The website reflects her eccentric es [...]
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