Practical AI – Tools that you can use Today!

Purple AI bots with green background

AI or “Artificial intelligence” has been all the hype in recent years, specifically with the release of publicly available AI tools like OpenAI’s popular ChatGPT, Google Cloud Speech-to-Text, Gemini for Google Workspace, and my personal favorite, Grammarly. But how do you choose the AI tools that are practical for your everyday use? It’s simple – first, you define the need and then find the solution!

What AI tools work for me?

For me, adding Grammarly to my arsenal of tools was a “no-brainer”. Grammarly uses a combination of AI and NLP (Natural Language Processing) to provide its grammar and spell-checking services. If there are no typos in this blog post or grammar errors, I can give Grammarly full credit as I am a terrible typer and horrible speller! (Thank you Grammarly for making me look smart!)

I also have been experimenting with OpenAI’s ChatGPT engine. I have found it to be a great tool for generating checklists and step-by-step instructions. It also is helpful when I am working on creative writing projects or developing marketing language. For example, if I create a concept for a marketing campaign, I can quickly ask ChatGPT to provide alternative ideas based on my original concept. It is faster than a traditional creative meeting where we all gather in a conference room and throw out ideas to see what sticks. Ultimately, it triggers the creative process so I can generate additional ideas, making it the perfect “little helper” app. We are also a big fan of for the same reason – it empowers us to work fast and cost-effectively for our clients.

Speech-to-text, Yes, Please! As a terrible typer, I have grown to love all speech-to-text applications. I love that I can speak to my messenger app on my iPhone to send a complicated message quickly. The downside of that feature is when your Dad discovers he can send his life’s story to you over Messenger without the use of his fumbley thumbs. Then you are at the mercy of the “autocorrect” feature which can put quite a spin on any text message, if you know what I mean… I love the speech-to-text “Voice Typing” feature found in the Google Docs app. I am using it right now as I create this blog post! For me, it is much easier to dump a stream of consciousness into Google Docs so I don’t forget my initial thoughts, and come back later to clean it up using my favorite AI tool, Grammarly.


What AI tools are best for you?

There are so many AI tools to choose from that it would be nearly impossible to cover all of them in a single blog post. Instead, I’d like to cover some AI tools that have made a difference for myself or my clients.

Google is powered by AI.

Google utilizes AI extensively in its products to provide powerful insights, improve decision-making, and enhance overall user experience. You may already be using these AI-driven features! 

Here are some ways Google uses AI in Analytics:

  • Audience Segmentation: Google Analytics uses AI algorithms to segment website visitors based on various characteristics such as demographics, behavior, and interests. This segmentation helps businesses understand their audience better and tailor their marketing strategies accordingly.
  • Predictive Analytics: Google Analytics employs machine learning algorithms to provide predictive insights into future trends and user behavior. This includes forecasting website traffic, predicting conversion rates, and identifying potential opportunities or risks.
  • Smart Insights: Google Analytics offers “Smart Insights,” which leverage AI to surface significant trends and anomalies in website data automatically. This helps users identify actionable insights quickly and make data-driven decisions more effectively.
  • Custom Reports and Recommendations: Google Analytics uses AI to generate custom reports and recommendations tailored to the specific needs and goals of users. These reports highlight key metrics, trends, and opportunities, making it easier for businesses to optimize their online presence and marketing efforts.

Here are some ways Google uses AI in Google Ads:

  • Smart Bidding: Google Ads utilizes AI-powered smart bidding strategies to optimize ad campaigns for specific objectives such as maximizing conversions, maximizing clicks, or achieving target return on ad spend (ROAS). Smart bidding algorithms analyze vast amounts of data in real-time to adjust bidding strategies and maximize campaign performance.
  • Audience Targeting: Google Ads leverages AI to improve audience targeting capabilities, allowing advertisers to reach users who are most likely to engage with their ads or make a purchase. AI algorithms analyze user behavior, interests, and demographics to identify high-value audience segments for targeting.
  • Ad Creative Optimization: Google Ads uses AI to optimize ad creatives for better performance. This includes features such as responsive search ads and dynamic ad creative optimization, where AI algorithms automatically generate and test multiple ad variations to identify the most effective combinations of headlines, descriptions, and images.

What about voice command services like Alexa and Siri?

Amazon’s Alexa and Apple’s Siri use AI to interpret language and perform tasks like managing electronics in your home and finding the best Mexican food restaurant in your current location. What did we do before Siri? We got out the ol’ Yellow Pages and let our fingers do the walking!

How can Alexa streamline your day?

Alexa uses Natural Language Understanding (NLU) techniques powered by AI to interpret user input or commands. Alexa’s AI algorithms continuously analyze user interactions and feedback to adapt and improve its performance over time. I recently visited Puerto Rico (one of my favorite vacation spots) and my super host had wired his Airbnb up so that guests could tell the “Suite” how to control the lighting with some simple commands. “Alexa, turn Suite to 75%,” turned the lights down to 75%. “Alexa, turn Suite off,” turned the lights off. It took a minute to train myself how to use the commands, then I never had to touch the lights again. Of course, the host had to program the devices in his home to understand the commands, but it also gave me, as a guest, a sense of fun control over my environment. What could you program Alexa to do in your home to save a few minutes here and there?

How does Siri simplify your day?

Apple’s Siri also uses Natural Language Understanding (NLU) techniques to understand and interpret user queries and commands spoken in natural language. This enables users to interact with Siri using conversational speech, allowing for a more intuitive and user-friendly experience. Aside from quickly locating the closest Mexican food restaurant to the user’s current location, it can also be used to automate processes like setting reminders, sending messages, making calls, scheduling appointments, and much, much more.

In conclusion, you’ve probably been using AI for quite some time and just didn’t realize it!

Here are some key areas where AI is expected to make significant contributions in the future:

  • Enhanced Automation: AI will continue to drive automation across industries, revolutionizing processes and workflows. This includes tasks such as manufacturing, logistics, customer service, healthcare diagnostics, and more, leading to increased efficiency, productivity, and cost savings. What part of your business model is repetitive and could benefit from AI workflow automation?
  • Personalized Experiences: AI will enable highly personalized experiences including personalized recommendations, content curation, product recommendations, and targeted advertising. This will enhance user engagement and satisfaction by delivering tailored experiences based on individual preferences and behaviors. No more looking at ads you have no interest in seeing!
  • Advancements in Healthcare: AI will play a crucial role in revolutionizing healthcare by improving diagnostics, treatment planning, drug discovery, personalized medicine, and remote patient monitoring. AI-driven technologies such as predictive analytics, medical imaging analysis, and virtual health assistants will help enhance patient care, optimize workflows, and reduce healthcare costs. 
  • Autonomous Systems: AI-powered autonomous systems, including self-driving cars, drones, and robots, will continue to evolve, enabling safer, more efficient, and more autonomous transportation and logistics operations. These advancements will have profound implications for mobility, urban planning, and supply chain management. I personally would not get in a self-driving car until all the bugs are worked out!
  • Ethical and Responsible AI: As AI becomes more pervasive, there will be a growing emphasis on developing ethical and responsible AI solutions that prioritize fairness, transparency, accountability, and privacy. This includes addressing biases in AI algorithms, ensuring responsible AI deployment, and fostering trust between AI systems and users. This is an example of yet another technology that when used inappropriately can go terribly wrong. What goes in is what comes out, so what goes in better be high-quality, truthful information that is inclusive and diverse.
  • Natural Language Understanding and Generation: AI will continue to enable more sophisticated conversational AI systems, language translation services, and content generation tools. This will facilitate more natural and intuitive human-computer interactions and enhance communication across languages and cultures, at least until we are using global symbols to communicate with one another across the planet.
  • AI-Augmented Creativity: AI will increasingly be used to augment human creativity across various creative domains, including art, music, design, and storytelling. AI-driven tools and platforms will assist creatives in generating, refining, and exploring new ideas, leading to innovative and compelling creative outputs. The key art for this article was generated using AI. <mikalya – we need to find something or make something width AI>
  • Climate Change Mitigation: AI can identify opportunities to optimize energy consumption, improve renewable energy production, monitor environmental changes, and enhance climate modeling and prediction. 
  • Education and Skill Development: Much like the “Young Lady’s Illustrated Primer”, a highly advanced and interactive educational tool designed to teach and guide the young protagonist, as defined by my favorite author Neil Stephenson in “Diamond Age”, AI-powered personalized learning platforms and adaptive educational tools will revolutionize education and skill development, catering to individual learning needs, preferences, and pace. Now if that wasn’t a run-on sentence I don’t know what is!

Last – but not least – global collaboration is needed to support the responsible development, deployment, and governance of AI technologies.

  • Global Collaboration and Governance: The future of AI will require global collaboration and governance frameworks to address ethical, regulatory, and societal implications effectively. International cooperation, interdisciplinary research, and stakeholder engagement will be essential for shaping AI technologies.

Contact us today to unlock the full potential of your business.

Credits: and were used to assist with research and copywriting for this article. DreamStudio by was used to generate the leading image.

About: De Ivett

With over 25 years in advertising, graphic design, interactive media, software development and programming, De brings her creative and technical talents to lead the 5D Spectrum team. A well-respected voice in the industry, she has served as a technology and branding panelist for several industry conferences including Digital Hollywood.

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