Restaurant Franchise
5D Spectrum designed and implemented a multi-site architecture to manage the Warehouse 72 restaurant franchise websites.
services provided
- design strategy
- brand positioning
- UI/UX design
- SEO strategy
- programming
Warehouse 72 offers high-quality modern American cuisine fused with modern design and contemporary art, creating an elevated dining experience that is comfortable, approachable, and embracing. Each Warehouse 72 location proudly boasts a unique persona, with a distinct design that aligns with specific themes and is expressed in visual arts and music.
Warehouse 72 opened its first restaurant in Houston, Texas with an impressive industrial-chic design, this 8,400-square-foot property was transformed to offer intimate dining experiences at private tables, and group dining for larger events.
In August of 2024, Warehouse 72 opened its second restaurant in Irvine, California. This newly franchised restaurant features curated cuisine and experiential art designed to evoke the feeling of relaxation and bring healing energy to guests and the community.
Website
THE CHALLENGE
Warehouse 72 is a franchised business model. Each restaurant manages its own menu, services, events and news. A website solution was needed to manage content for each location separately while maintaining brand consistency across the board.
THE SOLUTION
Using a WordPress Multi-site architecture, 5D Spectrum was able to bring each restaurant under one central management platform with the option to provide unique access to each store. The overall look and feel are managed by corporate, while each store with a unique URL manages their own content.
The restaurants are integrated with Toast for online ordering, Open Table for reservations, Triple Seat for event registration and private dining, and EZ Cater for catering management and orders.
Gallery
