2024 MIVA ECOMMERCE
WCT Products stepped up its eCommerce game with a modern new website build on the robust MIVA eCommerce platform.
SERVICES PROVIDED
- UI/UX design
- Photography
- Custom MIVA eCommerce theme
- Integrated Upsale Feature
- PPC Marketing
Website
THE CHALLENGE
The WCT Products website, a legacy of the early 2000s, was due for an upgrade. Its original setup featured a separate, non-integrated shopping cart, which meant customers had to navigate away from the site to buy products. Additionally, many items were listed as “Quote Only” due to shipping and availability factors, which could make the purchasing process slow and cumbersome. It was time to streamline the experience and bring the site into the modern era.
THE SOLUTION
NEW WEBSITE
The 5D dedicated MIVA development team went to work to provide WCT Products with a fresh design and a flexible solution to keep pace with the competitive market. The new MIVA eCommerce platform allowed them to deploy a fully integrated system that combined online ordering with a robust quoting system. This gave customers an easy-to-use, modern solution for both purchasing items online and getting quotes for more the complex products. Best of all, thousands of previously “quote-only” SKUs could now be purchased directly online, eliminating the need for customers to wait for a quote, improving the sales lifecycle.
BETTER UI/UX
To make the new site even better, 5D designed an “integrated upsale” template to allow WCT to group compatible products together to make the selection and ordering easy. Look at the accessories listed below:
REFRESHED BRAND LOGO
A refreshed brand logo system gave them a new modern look to go with the new website.
Gallery
