Three Ways to Increase Consumer Confidence on Your Ecommerce Website

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The holidays are fast-approaching, and with the big boom in sales, you need to make sure your website is up to the task. Building customer confidence is key to increasing sales on eCommerce websites. Due to the spreading issue of scams, customers are increasingly suspicious of online shopping, especially from lesser known sites. So how do you build trust with your customers? 

Here are three products that can help you improve customer confidence

Security and Compliance with Trust Guard 

One of the easiest and low-cost ways to increase customer confidence is through a Trust Seal.

Also known as “Trust Badges”, these are small images often placed on the checkout page of eCommerce sites. It demonstrates to customers that your website is security-conscious and trustworthy with personal information, such as credit card numbers or billing information. 

Trust seals provide you with a third-party validation of your website and business. Anyone can claim to be a safe and secure website, but using an outside service confirms legitimacy. 

But there are plenty of seals to choose from, why choose Trust Guard? Trust Gard does more than just validate your business.

The Trust Guard Seal Provides:

  • Malware scanning
  • PCI scanning
  • SSL validation

Trust Guard can help improve conversion rates and increase sales. As one of the most trusted seal companies, they protect your customers and your website from hackers, leading customers to finish out sales they would otherwise abandon.

Ratings and Reviews with Shopper Approved

Customers rely on reviews and star-based rating systems to look for good quality products.

Shopper Approved is one of the top companies in the business, with a Google partnership that shows star ratings on search results, a great way to attract attention for your brand.

But that’s not all Shopper Approved can do for your business… 

With a full subscription, you get: 

  • Product reviews: A 5-star rating system that shows up on Google searches.
  • Video reviews: Show off your product quality and improve SEO.
  • Q&As: Questions are asked by customers, and answered by you or other customers.
  • Local reviews: Get reviews from customers as soon as they leave so it’s still fresh in their minds. This is great for brick-and-mortar businesses.
  • Seller ratings: Ratings of your company show up in Google search results and many other places online.
  • Social evidence: Show customers what others are purchasing.
  • Reputation management: Send real customers to open review sites.

All these tools help set your company apart from the competition.

Abandoned Cart Management with Cart Rocket

Did you know that 70% of customers abandon their online carts? 

Every day, you lose sales from cart abandonment. With each page, you lose more and more potential customers. 42.5% leave after only seeing the landing page, 84% leave on the product pages, and 69.23% leave with merchandise in the shopping cart. 

But how do you rescue these purchases? 

Cart Rocket reengages and reminds customers to finish their order. If the customers still choose to leave their carts unpurchased, Cart Rocket can reach out through Facebook and emails to prompt them to complete the transaction. 

To fully utilize these great tools, contact 5D Spectrum!

About: Mikayla Hayes

Mikayla has been an avid reader since she learned how, collecting several reading awards throughout school. As a preteen, she decided to give writing a try, and has kept it as a primary hobby ever since.

She now works in graphic design, keeping her creative skills sharp, and writes sci-fi novels in her free time.

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