Branding + Web Design
5D Spectrum partnered with the Burbank Unified School District to develop a flexible branding and web design system that simplifies and organizes complex CTE program offerings.
SERVICES PROVIDED
- collateral design
- custom icons
- style guide
- print production
- printing supervision
- Cyberschool Microsite
THE CHALLENGE
The district’s CTE programs were extensive and evolved year to year, making them difficult to organize, manage, and communicate clearly to students and families. With 14 different pathway programs, there was a need for a more intuitive structure that could adapt over time while remaining easy to navigate and visually cohesive.
THE SOLUTION
5D Spectrum created a modular system that reorganized the 14 pathway programs into five clearly defined, color-coded categories for improved usability and recognition. A new visual identity was developed, including a logo, a series of custom pathway icons, and supporting key art to unify the program’s look and feel. To ensure long-term consistency, a comprehensive style guide was delivered, providing clear standards for applying each design element across digital and print materials.
Gallery
