Construction
5D Spectrum partnered with Sharma General Engineering Contractors to execute a comprehensive rebranding that reflects the company’s values and workforce.
SERVICES PROVIDED
- brand strategy
- brand design
- exterior signage
- collateral design
- website design
- programming
- video production
Photography by Chris Hatounian
Website
THE CHALLENGE
Sharma needed a cohesive brand identity that accurately represented the integrity, craftsmanship, and dedication of its team. Their existing branding lacked consistency and did not fully capture the human element that defines their work, across both digital and physical touchpoints.
THE SOLUTION
5D Spectrum led a full rebranding initiative, including the design of a new logo, collateral, signage, and website. To authentically showcase the company’s culture, a live-action photo series was produced featuring Sharma’s team in action. This approach brought a genuine, human-centered dimension to the brand, resulting in a cohesive identity that highlights the strength and character of the people behind the work.
Gallery
