5D Spectrum + Industry News

Track Your Website Performance with DIY Tools

How do you know if your website is performing well against Google’s 200+ ranking factors? Websites have several performance metrics that can be optimized and tracked over time. Goals and Key Performance Indicators (KPIs) are among the most important parts of your web strategy, yet one of the most [...]
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You Have Heard of B2B and B2C – But What About B2G?

B2B (Business to Business) and B2C (Business to Consumer) are common terms in modern marketing. But what about B2G (Business to Government)? Business to Government (B2G) is the sale and marketing of goods and services to federal, state, or local agencies. The federal government alone spent anywhere [...]
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g4 analytics

Google Analytics 4 is Coming!

Google is upgrading its analytics – are you prepared? Google Analytics 4 (GA4) is the next-generation measurement solution, and it’s replacing the original Google Analytics and Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop recording new activity. [...]
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Enhance your Brand with Lifestyle Photography

In the days of endless stock imagery, why would we want to take the time and expense to shoot something unique? Every brand has a voice. That voice is represented by words and visuals including photography and illustrations. Every company has a unique identifier so that each brand has an opportunity [...]
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Google Analytics Health Check

Is your Google Analytics data giving you the information you need to manage your business? Google Analytics gives you the free tools you need to analyze data for your business in one place so you can get a deeper understanding of your customers. It tracks all the inbound and outbound traffic on your [...]
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Nancy Batlin - Creative Director

Do’s and Don’ts of Logo Design

5D’s Creative Director, Nancy Batlin, sat down to discuss logo design do’s and don’ts The design process can be tricky to navigate. In a visual landscape, trying to make your business stand out can be challenging. Nancy Batlin, Creative Director at 5D, answered some questions about [...]
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Edtech’s Effect On Education

by Arthur Meyster, Guest Blogger, CTO of CareerKarma (YC W19) Education technology is advancing, changing, and improving the educational landscape more and more every year. Educational technology (Edtech) is graduating beyond word processors and PowerPoint presentations. Technology is enhancing educ [...]
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