How Can Ecommerce Businesses Increase Their Average Order Value (AOV)? If you are in the business of selling, your Average Order Value (AOV) is an important metric to track as a key performance indicator. It takes a lot of SEO and marketing effort these days to get customers to your website. Once a [...]
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In the days of endless stock imagery, why would we want to take the time and expense to shoot something unique? Every brand has a voice. That voice is represented by words and visuals including photography and illustrations. Every company has a unique identifier so that each brand has an opportunity [...]
full storyIs your Google Analytics data giving you the information you need to manage your business? Google Analytics gives you the free tools you need to analyze data for your business in one place so you can get a deeper understanding of your customers. It tracks all the inbound and outbound traffic on your [...]
full story5D’s Creative Director, Nancy Batlin, sat down to discuss logo design do’s and don’ts The design process can be tricky to navigate. In a visual landscape, trying to make your business stand out can be challenging. Nancy Batlin, Creative Director at 5D, answered some questions about [...]
full storyDonate now to help children reconnect with music! The 5D Spectrum team is extremely proud to have rebranded and relaunched the Musicians At Play website! Musicians At Play is an incredible foundation that connects students to music by offering music education, mentorship programs, and giving them th [...]
full storyThere was a time when the idea of creating quality video content for branding was considered a luxury or a “nice-to-have.” Today, nearly every brand with a presence on social media is developing their video marketing strategy or has already implemented one. Videos shared on social media ha [...]
full storyFind out how 5D Spectrum contributed to this incredible increase in audience attendance for Parson’s Nose Theater 2018-2019 season! With Parson’s Nose Theater (PNT) nearing its 20th year as a professional company known for presenting literary classics with a comedic flair, the leadership kne [...]
full storyLaunching a new product online and going direct to consumers has become a popular strategy for new brands. Yes it eliminates the lengthy process of being accepted by the brick & mortars, but it also provides a direct connection to the customers’ experience while keeping full control over the b [...]
full storyAre you selling your products on Amazon? If so, it is important to have an Amazon Store page where your brand can be properly represented and your story can be told in a thoughtful way. In a world of new products launching every day, and the ability to shop globally, a brand page is critical, especi [...]
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